I was listening to a great CD today from Success Magazine, and they touched on a topic that I think is so important for us as entrepreneurs to remember! The speaker was John Assaraf (who built Re Max into a billion dollar company). He talked about how when he was 19 years old he got into real estate. His mentor gave him a piece of paper with 100 boxes on it. The last box had $15,000 in it. His mentor told him that when he had made 100 outgoing calls that he would make $15,000. He gave John a script and practiced it with him. The script basically introduced his business to strangers and asked if they were in the market to sell their home. Based on whether they said "yes" or "no" he then went to a specific script. He said he learned an important lesson during that first year. First, he learned the power of scripts. He said that was integral to his success. Second, he saw that it was easy NOT to do the work. 20 other employees in his office were given the same challenge- only 2 took the challenge on. At the end of that first year John had made $30,000. He kept doing the work and at the end of the 2nd year he made $150,000!!!
It was important to see someone succeed in another field applying the same concepts we're taught. He shared that we can be busy not doing the right things. He said to make sure that we are doing the things that will have the highest impact or income result as we work towards our vision. Which is what Mary Kay always teaches us- make sure you're doing the most important things that are income producing. We can "work" hard doing things that aren't moving our businesses forward.
As you work towards your goals let's make sure you are sticking to the basics! Are you using a script EVERY time you make an outgoing call? If not, learn from those before you. Mary Kay has been around for almost 50 years using the same scripts you have! Don't reinvent the wheel:) Allow the women who are where you want to be give you the words to say! And lastly, are you working the numbers? We need to be willing to talk to enough women to get the results. The numbers always work out if you're willing to put in the effort. Let's have powerful growth like John did as we work the numbers!!
